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About Us

Sequoia Equipment Company has been the most respected and reputable Case Construction Dealership in the Central Valley since 1993. We are the oldest Case Construction dealership on the west Coast and we are a one stop shop for all your equipment needs. New and used equipment, rentals, service and parts, we have you covered. We are committed to meeting the needs of all our customers - large or small.

Our guarantee to our costumers since 1993 is simple: Superior products with excellent service!

 

Dealership History

SEQUOIA EQUIPMENT COMPANY is diversified construction equipment dealership representing manufacturers on an exclusive basis for sale, service, parts and rental. Those manufacturers include Case Construction and Utility Equipment, and various attachment providers. Our area of responsibility includes both the construction and agricultural markets, and the governmental entities (city, county, water districts, etc.) in the surrounding communities of the Central San Joaquin Valley. Our Sales and Service Area (“SSA”) includes Merced, Madera, Mariposa, Fresno, Kings, and Tulare Counties. The growth and development potential in our SSA is one of the largest in the state.

SEQUOIA EQUIPMENT COMPANY sales, services and rents high demand equipment for the heavy and medium range construction equipment requirements. This vast range of requirements includes equipment such as backhoes, excavators, wheel loaders, forklifts, trenchers, skid-steers, pavers, rollers, and various attachments as required by the market.

SEQUOIA EQUIPMENT COMPANY represents a diversified range of customers within the Central San Joaquin Valley and outlying communities. Our customer base is made up of a combination of related business’ including dairy farmers, cotton seed dealers, almond hullers, raisin farmers, underground construction, paving contractors, building contractors, governmental entities and water districts. Our customer base also includes the owner operator who continues to be the backbone of our business.

SEQUOIA EQUIPMENT COMPANY retains an inventory of construction rental equipment for our customers and also supplies equipment to various rental companies in the area. These rental companies include United Rentals and Hertz Equipment Rental, who are also our major competitors. Retail competitors include Papé Equipment Company - John Deere Construction Equipment; Quinn Company - Caterpillar Equipment; and Cen-Cal Equipment - Kawasaki and Ingersoll-Rand compaction equipment.

SEQUOIA EQUIPMENT COMPANY was established on November 15, 1993. Our company has become the No. 1 provider of Tractor/Loader/Backhoes in the Central Valley. We have met and exceeded the goals set by ourselves and those of our manufacturer, Case Corporation. Our company has over come adversity in the marketplace by displaying integrity and perseverance, and this is one of our greatest accomplishments. The owner of SEQUOIA EQUIPMENT COMPANY had the opportunity to serve on the Dealer Advisory Board as the representative for the Southwest Region of the Dealer Counsel for Case Corporation - North America for two consecutive terms (1998-1999 & 1999-2000).

Since the completion of our new facility in 1998 and our expansion in 2007, SEQUOIA EQUIPMENT COMPANY has continued to grow and develop in the Central Valley marketplace, and will continue to do so in the following years. Our goal is to position ourselves in adjacent marketplaces within California’s Central Valley. In December 2005, SEQUOIA EQUIPMENT COMPANY was recognized as one of the top ten dealers for Case Construction Equipment in North American. In January 2006, Case Corporation presented us the opportunity to expand our market place and we took advantage of the opportunity. Since 2001, SEQUOIA EQUIPMENT COMPANY has been the only fully Case Certified Construction Equipment dealer in California and the entire West Coast. Our perseverance to develop and grow in the Central Valley market is a requirement for our continued success.

The longest operating Case Construction
Dealership on the West Coast
Sequoia Equipment Comapny, Inc. | 3400 East American Avenue | Fresno, CA 93725
Phone: 559.441.1122 | Fax: 559.441.0454

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